(Via Zerohedge)
The NFL – suffering from dismal ratings for last week’s opening game and Sunday Night Football, may be in for a serious decline in viewers this season if Dallas local TV ratings are any indicator – after the Cowboys registered their lowest local ratings since 2009.
the Dallas market is an important market for one of the most watched teams in the country. There is a reason the Cowboys are valued at over $4 billion dollars. They absolutely own Dallas Fort-Worth. Nothing else really matters.
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The NFL does not want to see one of it’s most important market losing fans. It’s not a good look. It’s cause for concern. -Touchdownwire
That said, some have pointed out that the cowboys are “boring” now…
No one should be surprised. The Cowboys, while still a compelling aspect of the overall fabric of the NFL, have become a somewhat boring team, with a Salisbury-steak-and-lumpy-spuds offense that features two stars, a diminished offensive line, and a collection of No. 2 and No. 3 receivers. -Profootballtalk
Less viewers, more money
Despite a steady decline in viewership over the last three years, advertising revenues have continued to climb.
“Everyone loves to focus on the ratings, and everyone loves to focus on the NFL because it is the biggest ratings on television,” said Brian Rolapp, the league’s head of media. “But the reality is: Historically, the ratings of the NFL have always gone up, they’ve just never gone up in a straight line.”
(Full Article Here)